CS
Chetanbhai Sojitra
Founder & Head · Mani JewelThe force behind the house's move from stone to setting. Chetanbhai founded Mani Jewel in 2001 and leads its buying, manufacturing, distribution and global partnerships from Mumbai.
The House of Mani is a family house. Its leadership has passed from the founder's polishing wheel to his sons' factories to a third generation building the modern brands of the house — without ever letting go of the first principle: trust.
"Every diamond carries a story, and my passion is to shape that story into something unforgettable."
He left Dhari at fourteen and arrived in Surat with nothing but determination. After four years of rigorous training he founded Mani Export in 1971 with a few polishing wheels — and built it into a house whose diamonds travel from Antwerp to New York. Six decades on, he still sees the same passion in his grandchildren that he had when he started.
The force behind the house's move from stone to setting. Chetanbhai founded Mani Jewel in 2001 and leads its buying, manufacturing, distribution and global partnerships from Mumbai.
Oversees procurement, manufacturing and worldwide distribution — the operational backbone that keeps the house's diamonds moving across five markets.
Guardian of the rough — leading stone procurement and the manufacturing discipline that turns it into the house's signature brilliance.
Turning legacy into scale — building the modern jewellery brands of the house across manufacturing and luxury retail.
GJEPC 40 Under 40 · 2024Carrying the founder's craft into its digital decade — from partner experience to the house's next-generation brand ventures.
"I see the same passion in them that I had when I started."Mathurbhai B. Sojitra, on the third generation