About Us Products Partner With Us Mani World Locations Leadership News Journal FAQ Careers Enquire
Gold and diamonds in the making
01 · The House

Six decades of
true brilliance.

Every house begins with a single act of courage. Ours began when a boy of fourteen left his village for the diamond city — and never looked back.

The Origin
"Diamonds have always fascinated me. I would study their cuts, their clarity, and their beauty — and I knew that my future was in this craft."
Mathurbhai B. Sojitra · Founder & Chairman

An enduring passion for diamonds has shaped Mathurbhai Sojitra's journey since he left his village of Dhari, Gujarat, at the age of fourteen. Arriving in Surat — India's diamond capital — with nothing but determination, he immersed himself in the art of diamond cutting and polishing. What began with a few polishing wheels is today a house of over 2,000 artisans whose work travels the world.

Milestones

The journey of the House.

Rough diamonds — where every journey begins
1966

A boy arrives in Surat

Fourteen-year-old Mathurbhai Sojitra leaves Dhari for the diamond city. Four years of rigorous training teach him to read the light inside a rough stone.

Diamond polishing wheel at work
1971

Mani Export is founded

With just a few polishing wheels, Mathurbhai founds his own workshop — transforming a small operation into a business known for quality and precision, formally incorporated as Mani Export Pvt. Ltd.

A world of diamond trading
1980s–90s

The world opens

From Antwerp to Bangkok, Hong Kong to New York — Mani diamonds begin travelling to the world's great trading centres, and his sons Anil, Alpesh and Chetan join the house, bringing a drive for innovation.

Fine jewellery craftsmanship
2001

Mani Jewel is born

Under Chetanbhai Sojitra, the house extends from stone to setting. Mani Jewel is established as a manufacturer and wholesaler of authentic, traditional and exclusive fine jewellery — express with better diamonds.

Mani World — the flagship factory, Surat
Mani World

The flagship rises

At the Gujarat Hira Bourse in Hazira, Surat, the house builds its flagship — a technology-led factory where diamonds and jewellery are imagined, cut, cast, set and finished under one roof.

The third generation of the house
2026

The Silver Jubilee

Twenty-five years of Mani Jewel. The third generation — led by Neet and Dhyey Sojitra, honoured in GJEPC's 40 Under 40 — turns legacy into scale, building the modern jewellery brands of the house.

The Mani Advantages

Why the world shops with us.

— I

Amazing Value

Vertically integrated from rough stone to finished piece, the house passes the advantage of in-house cutting, grading and manufacture directly to its partners.

— II

Peace of Mind

Every step is documented and openly shared. Traceable origins, transparent craft — because brilliance means more when its journey is known.

— III

Expert Guidance

Five decades of diamond mastery inform every consultation — from stone selection to collection planning for retailers across India.

— IV

Inspiring Assortment

Necklace sets, pendant sets, tanmaniya, bangles, rings and earrings — in yellow, white, rose and green gold, platinum and silver, across every diamond shape.

The 5 Cs of the House.

Beyond the four Cs of a diamond, the house lives by five of its own.

C1

Customer Centric

Our partners sit at the centre of every decision — their needs shape ours.

C2

Continual Improvement

Every day at the bench, the wheel and the desk, we get a little better.

C3

Care

For the people of the house, the partners we serve and the pieces we make.

C4

Commitment

We stand by our promises — consistent value, delivered with integrity.

C5

Creativity

Imagination that challenges convention and sets new standards in the craft.

"In the diamond business, trust is more valuable than the stones themselves."
A principle of the House of Mani
One Legacy, Many Stories

The family of the House of Mani.

Mani is a multifaceted organisation for diamond and jewellery manufacturing, exporting, wholesaling and retailing — trust, craftsmanship and global reach across every facet of the industry.

Diamonds · Since 1966MANI

Diamond manufacturing, export and wholesale. Every stone imagined, cut and graded in-house — true brilliance, traceable and transparent.

Fine Jewellery · Since 2001MANI JEWEL

The jewellery house. Manufacturer and wholesaler of authentic, traditional and exclusive fine jewellery, serving partners all across India.

Design StudioMANI DESIGNS

The creative atelier — where trends are studied, collections are conceived and every piece begins as a thought and a sketch.

MaisonAMARTA

The house's luxury expression — heirloom pieces where generations of craftsmanship meet contemporary design.

True Commitment

Redefining luxury
with responsibility.

We are committed to doing business responsibly — ethical sourcing, conscious manufacturing and positive change in the communities we serve. True commitment means leaving a lasting impact beyond the diamond.

80%of manufacturing runs on renewable energy
15,000+trees planted by the house
100%traceable — every diamond’s journey documented
13 / 17UN Sustainable Development Goals aligned

The house also supports the Matrushri Muktaben Mathurbhai Sojitra School — a girls' school in rural Gujarat.

Solar array powering Mani manufacturing

Solar energy at our manufacturing facilities, Surat.

Standards

Held to the highest standard.

ISO

ISO 9001 Certified

Certified for quality in diamond manufacturing, importing and exporting — a discipline of process behind every piece.

RJC

Responsible Jewellery Council

A member of the RJC, upholding responsible ethical, social and environmental practices across the supply chain.

IGI

Certified Stones

Diamonds graded in-house with Sarin precision planning, with certified stones available with internationally recognised reports.

Continue

Now, see how
a jewel is born.